[casual_games] Art Game Capitalism

[Lennard Feddersen]

Selling the ads is actually a bit of work.  If you are browser based and 
doing good #'s then you can use a service like FastClick.  One of your 
earlier comments suggested that you were expecting to make a living from 
this and I would suggest looking at IndieGamer and reading about the 
experiences of people who are doing product that isn't in the casual 
space match-3/Zuma product style sweet spot.  It can be tricky to match 
ideals with commercial realities.  There are quite a few companies 
around (and readers of this mailing list) who build sponsored product - 
ie. companies want a specific goal solved and you build out something to 
suit those needs.  Is that a business model that maybe makes sense for 
you?  I don't know much about the art world (but Ah knows what ah lahks) 
but I would assume there are opportunities in that space for deep 
pocketed businesses that require promotion to pay you to build out a game.

Good luck!

Lennard Feddersen
CEO, Rusty Axe Games, Inc.
www.RustyAxe.com

Lennard at RustyAxe.com
P. 250-635-7623 F. 1-309-422-2466
3521 Dogwood, Terrace, BC, Canada, V8G-4Y7


Jason Van Anden wrote:

> Hi Lennard ,
>  
> Hmm - this is an interesting idea if I can get ads that I don't think 
> are tacky!  The reason I avoid an ads model is because my experience 
> with them is the yearbook one, or the mortgage one... etc... I find 
> these annoying to the point where I will spend less time with site 
> that display them, so I would not want to annoy my audience with them 
> (is that weird?).  GoogleAdSense looks OK on my gmail, but doesn't 
> really blend as the frame for visual art.
>  
> My art/games will be java/browser based - which is my preference.  
> Your suggestion makes me wonder how hard it would be to solicit ads 
> from companies that I would want to associate myself with, or at least 
> not deem too distracting from the game itself.  Anyone out there have 
> any ideas in this direction?  Seeking sponsorship maybe?  It seems 
> complicated on its face.
>  
> Thank you for the feedback!
> Jason Van Anden
> www.smileproject.com <http://www.smileproject.com>
>
>
>  
> On 3/23/06, *Lennard Feddersen* <Lennard at rustyaxe.com 
> <mailto:Lennard at rustyaxe.com>> wrote:
>
>     Hi Jason, do you think the people who looked at your piece would
>     likely
>     have purchased the piece in large #'s?  If you are getting wide
>     exposure
>     with something that might not convert well then you might consider
>     using
>     ads to at least partially subsidize what you do.  The demo's of my PC
>     products carry ads, drop me a line if you want me to help you out
>     with this.
>
>     Happy game makin',
>
>     Lennard Feddersen
>     CEO, Rusty Axe Games, Inc.
>     www.RustyAxe.com <http://www.rustyaxe.com/>
>
>     Lennard at RustyAxe.com <mailto:Lennard at RustyAxe.com>
>     P. 250-635-7623 F. 1-309-422-2466
>     3521 Dogwood, Terrace, BC, Canada, V8G-4Y7
>
>
>
>     Jason Van Anden wrote:
>
>     > I am seeking some advice that requires a little background
>     before the
>     > question, here it goes...
>     >
>     > I am a fine artist and software engineer who joined this list
>     and IDGA
>     > after I released a game last year as art that became a popular
>     success
>     > - Wired, Edge and USA Today liked it, among others.  It was offered
>     > online for free because it was commissioned by an arts
>     organization.
>     > Art grants are very, very small compared to even the low side of a
>     > casual games budget.  The reason you apply for these grants for
>     this
>     > type of activity is to have a reputable stage from which to launch
>     > your online artwork, and so that you are not "giving it away" in art
>     > world terms.
>     >
>     > For the last year, I have lurked on this list and eagerly
>     devoured all
>     > of IDGA's excellent white papers, trying to figure out a good model
>     > for future art/game hybrids. One thing I have learned from this is
>     > that free is not a good policy if one hopes to sustain their art or
>     > biz from their art.  It is also frowned upon by others in either
>     field
>     > (art or games) because it screws up everything for everyone who
>     wants
>     > to make a living from doing this.
>     >
>     > I am in the process of putting together a grant proposal for new
>     > game/art/toy hybrid I am very excited about - the grant is
>     > prestigious, but not a lot of money.  I want this piece to be staged
>     > as art, but as I am putting the proposal together it seems to me
>     that
>     > it could also be a popular success, in which case I would want to
>     > capitalize on it this time.
>     >
>     > I am looking for advice, models, suggestions as to how I might both
>     > offer the work as art and leave open the possibility that it can
>     > generate revenue.
>     >
>     > Jason Van Anden
>     > www.smileproject.com <http://www.smileproject.com/> <
>     http://www.smileproject.com <http://www.smileproject.com/>>
>     >
>     >
>     >
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> -- 
> Jason Van Anden
> http://www.smileproject.com <http://www.smileproject.com/>
>
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