[casual_games] invitation to contribute to "business models" section of casual games whitepaper

Tue May 2 14:49:23 EDT 2006

I would like to invite all participants of this mailing list to
contribute to the Business Models section of the 2006 IGDA Casual Games
Whitepaper.

Hopefully everyone on this mailing list has read previous editions of
the Casual Games whitepaper - it's a great resource that pulls together
into one place a ton of useful information about the casual game
industry. If you haven't already read it, you can find the 2005 edition
here:

http://www.igda.org/casual/IGDA_CasualGames_Whitepaper_2005.pdf

In the past, the whitepaper has been put together by a small group of
volunteers, but every year after it comes out we get email from folks
who complain about not having the opportunity to contribute themselves.
This year there can be no excuses, because the whole casual game
community is being invited to participate! We are editing the 2006
whitepaper as a Wiki which means it has become a living document to
which anyone can contribute.

To get the ball rolling on the Business Models section, I've put
together a table-of-contents overview that I've included below. Please
look through this - if you see any areas that you feel especially
passionate about, or where you feel you have useful information to
share, then please visit the site and contribute!

To contribute, visit this URL:
http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business_
Models

Thanks for all your help!

James Gwertzman

Section Editor

1 Notice from the editor
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Notice_from_the_editor#Notice_from_the_editor> 

2 Introduction
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Introduction#Introduction> 

3 Value chain discussion
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Value_chain_discussion#Value_chain_discussion> 

3.1 Developer
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Developer#Developer> 
3.2 Publisher
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Publisher#Publisher> 
3.3 Distributor/Aggregator
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Distributor.2FAggregator#Distributor.2FAggregator> 
3.4 Retailer
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Retailer#Retailer> 
3.5 Consumer
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Consumer#Consumer> 
3.6 Explore various permutations of roles
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Explore_various_permutations_of_roles#Explore_various_permutatio
ns_of_roles> 

4 Business Models
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Business_Models#Business_Models> 

4.1 Try-and-buy
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Try-and-buy#Try-and-buy> 

4.1.1 Web trial
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Web_trial#Web_trial> 
4.1.2 Download trial
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Download_trial#Download_trial> 
4.1.3 Purchase full version
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Purchase_full_version#Purchase_full_version> 
4.1.4 Sidebar: tips & tricks to improve conversion rate
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Sidebar:_tips_.26_tricks_to_improve_conversion_rate#Sidebar:_tip
s_.26_tricks_to_improve_conversion_rate> 

4.2 Subscriptions
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Subscriptions#Subscriptions> 

4.2.1 "all you can eat"
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#.22all_you_can_eat.22#.22all_you_can_eat.22> 
4.2.2 "book of the month"
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#.22book_of_the_month.22#.22book_of_the_month.22> 
4.2.3 "VIP membership"
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#.22VIP_membership.22#.22VIP_membership.22> 
4.2.4 Community features
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Community_features#Community_features> 

4.3 Advertising sponsored
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Advertising_sponsored#Advertising_sponsored> 

4.3.1 Online ads (web games)
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Online_ads_.28web_games.29#Online_ads_.28web_games.29> 
4.3.2 In-game advertising
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#In-game_advertising#In-game_advertising> 

4.4 Pay-for-play
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Pay-for-play#Pay-for-play> 
4.5 Tournament/skill-based
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Tournament.2Fskill-based#Tournament.2Fskill-based> 
4.6 Item-Buy (micro transactions)
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Item-Buy_.28micro_transactions.29#Item-Buy_.28micro_transactions
.29> 

4.6.1 Clothing / avatar
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Clothing_.2F_avatar#Clothing_.2F_avatar> 
4.6.2 In-game items
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#In-game_items#In-game_items> 
4.6.3 Sidebar: importance of item-buy model in Korea
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Sidebar:_importance_of_item-buy_model_in_Korea#Sidebar:_importan
ce_of_item-buy_model_in_Korea> 

4.7 Packaged product / retail
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Packaged_product_.2F_retail#Packaged_product_.2F_retail> 
4.8 Alternate platforms
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Alternate_platforms#Alternate_platforms> 

5 Contractual Issues
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Contractual_Issues#Contractual_Issues> 

5.1 Length of term
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Length_of_term#Length_of_term> 
5.2 Compensation (revenue sharing, fees, etc)
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Compensation_.28revenue_sharing.2C_fees.2C_etc.29#Compensation_.
28revenue_sharing.2C_fees.2C_etc.29> 

5.2.1 Payment terms
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Payment_terms#Payment_terms> 
5.2.2 Minimum price per unit
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Minimum_price_per_unit#Minimum_price_per_unit> 
5.2.3 Gross revenue vs. net revenue
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Gross_revenue_vs._net_revenue#Gross_revenue_vs._net_revenue> 
5.2.4 Definition of net revenue (what's in, what's out)
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Definition_of_net_revenue_.28what.E2.80.99s_in.2C_what.E2.80.99s
_out.29#Definition_of_net_revenue_.28what.E2.80.99s_in.2C_what.E2.80.99s
_out.29> 
5.2.5 Guarantees / royalty advances
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Guarantees_.2F_royalty_advances#Guarantees_.2F_royalty_advances>

5.3 Trademark usage / guidelines
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Trademark_usage_.2F_guidelines#Trademark_usage_.2F_guidelines> 
5.4 IP rights
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#IP_rights#IP_rights> 

5.4.1 Right to license
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Right_to_license#Right_to_license> 
5.4.2 Right to sublicense
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Right_to_sublicense#Right_to_sublicense> 
5.4.3 Right to create derivative work
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Right_to_create_derivative_work#Right_to_create_derivative_work>

5.5 Audit clause
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Audit_clause#Audit_clause> 
5.6 Exclusivity
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Exclusivity#Exclusivity> 
5.7 Territory
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Territory#Territory> 
5.8 Guarantees / indemnification
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Guarantees_.2F_indemnification#Guarantees_.2F_indemnification> 
5.9 Non-disclosure
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Non-disclosure#Non-disclosure> 
5.10 PR / press releases
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#PR_.2F_press_releases#PR_.2F_press_releases> 

6 Conclusion
<http://www.igda.org/wiki/index.php/Casual_Games_SIG/Whitepaper/Business
_Models#Conclusion#Conclusion> 

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