[casual_games] RE: How many women are playing?

[Gniewko Lubecki]

> There must be someone who can point me in the right direction.
> 
> I need to know how many women (16 to 50) are playing games, 
> online and where on earth they are?! Easy...?
> 
> My best guess is approximately 140 million women (16-50yrs) 
> are playing games online. 24,342,255 in EU 42,571,743 in US 
> and Canada 72,898,523 in Korea, Japan and China (this figure 
> must be waaay out)
>     However, this is based on various sources, some of which 
> date back to 2002 and too vague for an up-to-the-minute report.
> 
> The portals are happy to say "Oh yeah, we have x% female 
> players...aged between 30ish and 40ish" and the aggregators 
> who boast of worldwide coverage and god-like reach 'don't 
> know their arse from their elbow' (as we say in the UK).
> 
> I'm beginning to think that no one *really *knows* *and that 
> 64.7% of all statistics are bull****!
> 
> Rant over. Does anyone *really* know?

On my site (www.riddler.com) the split is about 62/38 female/male. Are
you trying to find the total number of women who play? That would be
very difficult... Percentages are much easier to come by, but they vary
a lot by genre. You probably don't have very many women playing World of
Warcraft, but casual games are played mostly by women.

Gniewko