[casual_games] Expanding the Market

[Tina Mulrain]

KINDLY REMOVE MY NAME FROM ALL OF THESE EMAILS - I HAVE NO IDEA WHO YOU ARE OR
WHAT THIS IS. THANK YOU.-Quoting Michelle Bushneff
<michelle at planbenterprises.com>:

> Always great to glean insight from the ongoing discussions about expanding
> the market, payment models, revenue models, conversion rates, etc.
> 
> On the topic of expanding the market (more specifically, trying to get
> existing customers to spend *more* money) perhaps someone can answer this
> question: Where are the online/downloadable non-game applications?
> 
> I'm not the only one harping on this point, but you have a captive audience
> of adults (mostly women) with credit cards and their purchase/play patterns
> have been decoded over and over again. For example:
> 
> -- Edutainment products - Women will often spend money on their
> kids/grandkids before themselves...
> -- Productivity products - Women spend buckets of money on products they
> perceive will save time, as opposed to killing time...
> -- Lifestyle products - Why no products aligned with evergreen or
> trend-driven lifestyle interests?
> 
> Perhaps the IGDA is not the appropriate group for this discussion, so if
> anyone else has an interest I'd love to connect.
> 
> Michelle Bushneff  
> www.PlanBEnterprises.com
> 
> 
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> 


Tina Mulrain
Account Executive
Qantum Communications, LLC
850-654-1031, ext. 247
850-225-2390, cell
850-654-6510, fax