[casual_games] Casual games on MacOS

[Dave Rohrl]

The conventional wisdom is that Mac versions generate far fewer trials,
but much higher download-to-purchase conversions, presumably because
there are fewer products competing for Mac users' dollars.

- DaveR

-----Original Message-----
From: casual_games-bounces at igda.org
[mailto:casual_games-bounces at igda.org] On Behalf Of James C. Smith
Sent: Thursday, February 08, 2007 11:27 AM
To: 'IGDA Casual Games SIG Mailing List'
Subject: Re: [casual_games] Casual games on MacOS

I don't know of any published report with this kind of data. But I have
heard many small indie developers who say that up to 50% of their direct
sails are for the Mac Version. However, this does not scale to 'portals'
or
sites with more reach.  Obviously 50% of the casual market is not Mac
OS.
But for a small indie with not much visibility, it is easier to get some
visibility in the Mac market then it is in the crowded PC market.

For larger portals that cater to Mac and PC (for example Game House) the
rule of thumb seems to be that you can expect up to 10% of sales to come
from Mac users. 


-----Original Message-----
From: casual_games-bounces at igda.org
[mailto:casual_games-bounces at igda.org]
On Behalf Of Jose Marin
Sent: Thursday, February 08, 2007 10:53 AM
To: casual_games at igda.org
Subject: [casual_games] Casual games on MacOS


Hi.

Is there some study/report on how big is the market for casual games (or
games in general) on MacOS?

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