[casual_games] selling game online

[James C. Smith]

Let me illustrate what Russell means by "dramatically impacts the 3rd and
4th set of numbers"

 

In Greg's 3rd example he lists a developers share as $4.21 but in reality it
would be $7.41 if you apply the percentages in the correct order and closer
to $7.68 if you use more accurate cost of goods (COGs).

 

Getting $7.68 rather than $4.21 per sale is going to make a big difference
for the developer.  At the risk of confusing things more by introducing
another percentage, I would say that a developer gets 82% more money than
Greg predicted. ;-)

 

James C. Smith

-----Original Message-----
From: casual_games-bounces at igda.org [mailto:casual_games-bounces at igda.org]
On Behalf Of Russell Carroll
Sent: Thursday, February 08, 2007 4:37 PM
To: 'IGDA Casual Games SIG Mailing List'
Subject: Re: [casual_games] selling game online



>From the Reflexive side the numbers are inaccurate.

 
Our affiliate program does not impact the developer share.
 
That fact dramatically impacts the 3rd and 4th set of numbers he has listed
in the article.  Since we are specifically cited as an example of those sets
I would say it brings the numbers into question, though I can't speak to
their accuracy for other portals.
 
I commented the article, using the article's format to give a better
understanding of how an affiliate sale is calculated.  (notably the numbers
aren't exact and his scenario has the developer paying for bandwidth and a
DRM fee, which isn't charged to developers through Reflexive, but they give
a reasonably useful result)
 

Russell Carroll
Director of Marketing
Reflexive Entertainment
(949) 830-1903 x14

 

  _____  

From: casual_games-bounces at igda.org [mailto:casual_games-bounces at igda.org]
On Behalf Of Robert Gordon
Sent: Thursday, February 08, 2007 3:41 PM
To: IGDA Casual Games SIG Mailing List
Subject: [casual_games] selling game online


Hey gang,

Very interesting post from Greg Costikyan today wrt the economics of selling
games online:

http://www.costik.com/weblog/2007/02/economics-of-selling-games-online.html

Lots of numbers in there (most than are usually revealed). Would be VERY
curious to hear from some folks on this. Are these numbers valid? How do
most (successful) developers really operate?

Best,

r o b



| Robert Gordon

| The Article 19 Group Inc.

| phone: 514.938.8512

| email: rob at article19.com

| http://www.article19.com



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