[casual_games] Issues to think about in the casual game space

[Jason Van Anden]

I am super curious about advertising as a source of revenue, ie:  
displaying ads in a web page during browser based game play.  Does  
anyone have numbers that approximate revenue vs time or traffic for  
games presented this way.  Are there webvertising delivery systems  
that specialize in game ad delivery for browser based games?

Best,
Jason Van Anden
www.smileproject.com


> 1)       Advertising revenue is real and is in a boom.  To ignore  

> advertising as a way for content publishers to generate significant  

> revenue is quite honestly a mistake.  Granted, there is a lack of  

> standards for the delivery of advertising before, during and after  

> the games, but several combinations of these are quite effective in  

> generating and incremental to the bottom line.  Adopting one  

> company’s standard may not be the best solution either, but this  

> market is growing – fast.