[casual_games] Issues to think about in the casual game space

[Deepak Abbot]

Advertising is one of the best source of revenue atleast in Indian scenario.
Internet advertising market in India is surprsingly quite matured and brands
want to associate with portals like ours as they find lot of relevant TG
there.
Any portal with 100,000 unique users per day can expect to attract 5-6
million pageviews a month on any one good game which can easily result in
US$30-40k incase game is played for average 3 minutes. Any good web game has
the revenue potential of around US$100,000 only on advertising around the
game.
I am assuming average CPM of US$3. In-game advertising can be sold at
premium CPM bringing in more revenues.

We have already achieved these pageviews on few of our games so its very
much possible to realize revenue out of hit games. All games may not bring
such pageviews but it surely is the best revenue source for us.

Thx

Deepak


On 2/10/07, Jason Van Anden <robotissues at gmail.com> wrote:

>

> I am super curious about advertising as a source of revenue, ie:

> displaying ads in a web page during browser based game play.  Does

> anyone have numbers that approximate revenue vs time or traffic for

> games presented this way.  Are there webvertising delivery systems

> that specialize in game ad delivery for browser based games?

>

> Best,

> Jason Van Anden

> www.smileproject.com

>

> > 1)       Advertising revenue is real and is in a boom.  To ignore

> > advertising as a way for content publishers to generate significant

> > revenue is quite honestly a mistake.  Granted, there is a lack of

> > standards for the delivery of advertising before, during and after

> > the games, but several combinations of these are quite effective in

> > generating and incremental to the bottom line.  Adopting one

> > company's standard may not be the best solution either, but this

> > market is growing – fast.

>

>

>

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