[casual_games] Why We Need Women

[James Gwertzman]

What prompted the editorial, Joel? Trying to rabble rouse? :)

It's not like this isn't a topic that already gets a lot of attention.
I've seen it discussed at every single game development conference I've
ever attended, and the IGDA even has an entire SIG dedicated to it
("Women in Game Development"). 

Frankly I don't think the evidence bears Vinny out. There are game
studios which have significantly higher percentages of women in design &
engineering roles than others, and it's not clear to me that they
consistently do any better in the market than companies with mostly male
design & engineering teams.

I personally don't think it matters whether the designers, artists, or
engineers behind a game are male or female, and I'd argue that Popcap's
success with female gamers, notwithstanding our nearly 100% male design
& engineering team, bears this out.

What DOES matter is the passion level of the design team for building
games that appeal to everyone, and how much energy they spend getting
inside the heads of their customers.

---------------------------
James Gwertzman
Director of Business Development
PopCap Games, Inc.
+1-206-256-4210

-----Original Message-----
From: casual_games-bounces at igda.org
[mailto:casual_games-bounces at igda.org] On Behalf Of Brian Robbins
Sent: Thursday, January 11, 2007 2:17 PM
To: IGDA Casual Games SIG Mailing List
Subject: [casual_games] Why We Need Women

There's a great editorial by Vinny Carella up on Gamezebo today
entitled "Why We Need Women"
http://www.gamezebo.com/2007/01/why_we_need_women.html

I'd love to know what people think of this. Is Vinny right, or is he
way off target?

-- 
Brian Robbins
Executive Producer and Gaming Evangelist
Fuel Industries - www.fuelgames.com
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