[casual_games] EA Casual Entertainment news just hit an hour ago!

[Andy Fitter]

Bleed them dry then crush them?

 

From: casual_games-bounces at igda.org [mailto:casual_games-bounces at igda.org]
On Behalf Of Pedro Honório Silva
Sent: 06 June 2007 09:39
To: 'IGDA Casual Games SIG Mailing List'
Subject: Re: [casual_games] EA Casual Entertainment news just hit an hour
ago!

 

Well, that can only be good news for every developer...

I wonder what will their approach be regarding indie developers


 

Pedro Honório Silva

Chief Financial Officer

 

Ignite Games

Rua Cova da Moura, nº 2 - 2º Dto.

1350-117 Lisboa, Portugal

T: +351 212 427 695 - M: +351 933 465 985

pedro.silva at ignite-games.com

www.ignite-games.com

 

HYPERLINK "mailto:spocilujko at comcast.net"spocilujko at comcast.net wrote: 

EA Enlists Former Activision Exec To Head Casual Division
HYPERLINK
"http://www.gamasutra.com/php-bin/news_index.php?story=14211"http://www.gama
sutra.com/php-bin/news_index.php?story=14211
 
Officials from major publisher and developer Electronic Arts have announced
the creation of EA Casual Entertainment, a new division focused on
developing and publishing casual titles for consoles, PCs, handheld devices
and mobile phones.
 
EA has yet to announce any games or license agreements for the new division,
and it's unclear how the division will interact with existing Electronic
Arts-owned casual entities such as Pogo.com, other than its scope being
broader.
 
The group will be headed up by former Activision Publishing president Kathy
Vrabeck, where she worked for over six years and was regarded as one of the
most prominent women in the game publishing industry before resigning in
2005. Prior to her work for Activision, she worked for ConAgra Foods where
she was senior vice president/general manager of the company’s snack food
division.
 
Interestingly, the announcement follows similar posturing within the casual
space by rival Ubisoft, which announced the formation of a new casual
division in May, which will focus on the Wii and Nintendo DS platforms.
 
"All over the world, consumers are playing games that don't require hours of
intense concentration," said Kathy Vrabeck, President of EA Casual
Entertainment. "The common denominator is casual fun. Whether it will be
playing Harry Potter and the Order of the Phoenix on the Wii with the family
or downloading Madden NFL 08 on a phone, quick-to-the-fun games are bringing
new players and new demographics to interactive entertainment."
  
 
 
 





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Morpheme Game Studios, Morpheme Wireless and Morpheme
are trading names of Eidos Interactive Limited whose registered office is
1 Hartfield Road, London SW19 3RU
Company number: 01804186

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