[casual_games] EA Casual Entertainment news just hit an hour ago!

[Bill Bishop]

and ea pays well
http://biz.yahoo.com/e/070606/erts8-k.html
Compensatory Arrangements with Ms. Vrabeck

A copy of the Offer Letter is attached hereto as Exhibit 10.1 to this  
Form 8-K and is incorporated herein by reference. The following  
summary of the Offer Letter does not purport to be complete and is  
subject to and qualified in its entirety by reference to the attached  
agreement.

The material terms of the Offer Letter are as follows:

• Ms. Vrabeck's annual base salary will be $550,000 and her  
discretionary target bonus percentage will be 75% of her annual base  
salary.

• EA has agreed to grant Ms. Vrabeck a stock option to purchase  
315,000 shares of the company's common stock pursuant to EA's 2000  
Equity Incentive Plan. The stock option will vest as to 24% of the  
shares one year from the grant date, and will then vest in additional  
2% increments each month thereafter for the following 38 months.

• EA has agreed to grant Ms. Vrabeck 45,000 restricted stock units,  
which vest as to 100% of the shares on the four-year anniversary of  
the grant date.

In accordance with EA's standard equity grant policies, Ms. Vrabeck's  
stock option and restricted stock units are scheduled to be granted  
on June 18, 2007, the first regularly-scheduled date following Ms.  
Vrabeck's start date for which EA's Compensation Committee will  
approve equity grants.

Ms. Vrabeck will participate in the compensation and benefit programs  
available to EA's executive officers.

On Jun 6, 2007, at 9:58 AM, Lennard Feddersen wrote:


> High end budgets just went up.

>

> Lennard Feddersen

> CEO, Rusty Axe Games, Inc.

> www.RustyAxe.com

>

> Lennard at RustyAxe.com

> P. 250-635-7623 F. 1-309-422-2466

> P. July & August 518-863-2317

> 5014 Walsh, Terrace, BC, Canada, V8G-4H2

>

>

> spocilujko at comcast.net wrote:

>> EA Enlists Former Activision Exec To Head Casual Division

>> http://www.gamasutra.com/php-bin/news_index.php?story=14211

>>

>> Officials from major publisher and developer Electronic Arts have  

>> announced the creation of EA Casual Entertainment, a new division  

>> focused on developing and publishing casual titles for consoles,  

>> PCs, handheld devices and mobile phones.

>>

>> EA has yet to announce any games or license agreements for the new  

>> division, and it's unclear how the division will interact with  

>> existing Electronic Arts-owned casual entities such as Pogo.com,  

>> other than its scope being broader.

>>

>> The group will be headed up by former Activision Publishing  

>> president Kathy Vrabeck, where she worked for over six years and  

>> was regarded as one of the most prominent women in the game  

>> publishing industry before resigning in 2005. Prior to her work  

>> for Activision, she worked for ConAgra Foods where she was senior  

>> vice president/general manager of the company’s snack food division.

>>

>> Interestingly, the announcement follows similar posturing within  

>> the casual space by rival Ubisoft, which announced the formation  

>> of a new casual division in May, which will focus on the Wii and  

>> Nintendo DS platforms.

>>

>> "All over the world, consumers are playing games that don't  

>> require hours of intense concentration," said Kathy Vrabeck,  

>> President of EA Casual Entertainment. "The common denominator is  

>> casual fun. Whether it will be playing Harry Potter and the Order  

>> of the Phoenix on the Wii with the family or downloading Madden  

>> NFL 08 on a phone, quick-to-the-fun games are bringing new players  

>> and new demographics to interactive entertainment."

>>

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