[casual_games] EA Casual Entertainment news just hit an hour ago!

[Pedro Honório Silva]

What I think must be valued is the fact that EA has put a woman in charge.

And you always have to give credit to that.

 

After all, we all speak of women being the prime consumer of casual games
and if we look around almost all the game developers are men.

 

Even “worse”: almost all casual game publishers/distributors decision-makers
are men! :O

 

Being a man, I always appreciate having women around/amongst us because
their vision of games/gameplay/graphics/market/whatever is so much different
from the male point of view. Even from those men who have the ability to
perceive what women like in games


 

Pedro Honório Silva

Chief Financial Officer

 

Ignite Games

Rua Cova da Moura, nº 2 - 2º Dto.

1350-117 Lisboa, Portugal

T: +351 212 427 695 - M: +351 933 465 985

pedro.silva at ignite-games.com

www.ignite-games.com

 

From: casual_games-bounces at igda.org [mailto:casual_games-bounces at igda.org]
On Behalf Of Bill Bishop
Sent: quarta-feira, 6 de Junho de 2007 11:56
To: IGDA Casual Games SIG Mailing List
Subject: Re: [casual_games] EA Casual Entertainment news just hit an hour
ago!

 

and ea pays well

http://biz.yahoo.com/e/070606/erts8-k.html

Compensatory Arrangements with Ms. Vrabeck

 

A copy of the Offer Letter is attached hereto as Exhibit 10.1 to this Form
8-K and is incorporated herein by reference. The following summary of the
Offer Letter does not purport to be complete and is subject to and qualified
in its entirety by reference to the attached agreement.

 

The material terms of the Offer Letter are as follows:

 

• Ms. Vrabeck's annual base salary will be $550,000 and her discretionary
target bonus percentage will be 75% of her annual base salary.

 

• EA has agreed to grant Ms. Vrabeck a stock option to purchase 315,000
shares of the company's common stock pursuant to EA's 2000 Equity Incentive
Plan. The stock option will vest as to 24% of the shares one year from the
grant date, and will then vest in additional 2% increments each month
thereafter for the following 38 months.

 

• EA has agreed to grant Ms. Vrabeck 45,000 restricted stock units, which
vest as to 100% of the shares on the four-year anniversary of the grant
date.

 

In accordance with EA's standard equity grant policies, Ms. Vrabeck's stock
option and restricted stock units are scheduled to be granted on June 18,
2007, the first regularly-scheduled date following Ms. Vrabeck's start date
for which EA's Compensation Committee will approve equity grants.

 

Ms. Vrabeck will participate in the compensation and benefit programs
available to EA's executive officers. 

 

On Jun 6, 2007, at 9:58 AM, Lennard Feddersen wrote:





High end budgets just went up.




Lennard Feddersen
CEO, Rusty Axe Games, Inc.
www.RustyAxe.com
 
Lennard at RustyAxe.com
P. 250-635-7623 F. 1-309-422-2466
P. July & August 518-863-2317
5014 Walsh, Terrace, BC, Canada, V8G-4H2



spocilujko at comcast.net wrote: 

EA Enlists Former Activision Exec To Head Casual Division
http://www.gamasutra.com/php-bin/news_index.php?story=14211
 
Officials from major publisher and developer Electronic Arts have announced
the creation of EA Casual Entertainment, a new division focused on
developing and publishing casual titles for consoles, PCs, handheld devices
and mobile phones.
 
EA has yet to announce any games or license agreements for the new division,
and it's unclear how the division will interact with existing Electronic
Arts-owned casual entities such as Pogo.com, other than its scope being
broader.
 
The group will be headed up by former Activision Publishing president Kathy
Vrabeck, where she worked for over six years and was regarded as one of the
most prominent women in the game publishing industry before resigning in
2005. Prior to her work for Activision, she worked for ConAgra Foods where
she was senior vice president/general manager of the company’s snack food
division.
 
Interestingly, the announcement follows similar posturing within the casual
space by rival Ubisoft, which announced the formation of a new casual
division in May, which will focus on the Wii and Nintendo DS platforms.
 
"All over the world, consumers are playing games that don't require hours of
intense concentration," said Kathy Vrabeck, President of EA Casual
Entertainment. "The common denominator is casual fun. Whether it will be
playing Harry Potter and the Order of the Phoenix on the Wii with the family
or downloading Madden NFL 08 on a phone, quick-to-the-fun games are bringing
new players and new demographics to interactive entertainment."
  



  _____  



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