[casual_games] Google enters casual games?

[Ben Lewis]

Update: the CGA has re-worded their description for the session in
today's e-mail about Casual Connect Seattle:

"Follow Google's announcement of entering the gaming space with the
purchase of Adscape Media and their plans for the industry."

So maybe Google hasn't made any official announcements about the
*casual* space? Then again, they wouldn't be speaking at this conference
if their strategy didn't include casual. Exciting stuff either way.

Ben Lewis
Yatec Games
Marketing and Sales
(225)274-1550  Ext. 149
www.yatecgames.com <http://www.yatecgames.com/>  



From: casual_games-bounces at igda.org
[mailto:casual_games-bounces at igda.org] On Behalf Of Ben Lewis
Sent: Monday, June 25, 2007 4:22 PM
To: IGDA Casual Games SIG Mailing List
Subject: [casual_games] Google enters casual games?

I try to follow Google pretty closely and we all know they acquired
Adscape Media earlier this year, but I hadn't heard their announcement
about getting into the casual market - until I saw this description for
a session at next month's Casual Connect Seattle
<http://seattle.casualconnect.org/content.html> :

"Return to Fun - Follow Google's announcement of entering the casual
gaming space and their plans for the gaming industry."

Is this news to anyone else? Are they officially making this
announcement at the conference? Is Google the swift kick in the ass that
the industry needs to get ads into every free download on every portal??
Discuss (please - the list has been quiet lately).
Ben Lewis
Yatec Games
Marketing and Sales
(225)274-1550  Ext. 149
www.yatecgames.com <http://www.yatecgames.com/>  
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