[casual_games] Conversion numbers - what makes a "successful title"?

[George Donovan]

FROM:

Smash = above 400,000 units. This will cost you between 250 - 700K to
develop this type of game - and if you are good, you can deliver a smash
once every couple games. Sales are so top heavy in our market - the other
stratifications of games will keep you alive, but will probably not make
much big-time profit. (at 2M in revenue for a smash - one in five of your
games needs to be a smash)

 

If you read Ernie & Ion's article in the current issue of the Casual Connect
Magazine - they point out that in a hit driven business, you are going to
eventually going to need to deliver a hit to stay alive in the market.
(http://mag.casualconnect.org/) Everyone should read this if you haven't
already, they did a great job.

 

The online casual games industry is almost at 1 Billion USD now!  We aren't
a cute little industry anymore, so it maybe a good idea to hire a consultant
or partner with an established company to evaluate and learn about the
industry and flush out a business plan before jumping in.

"

 

 

Jessica Tams : Managing Director : Casual Games Association


George Donovan

President
www.GameAgents.com <http://www.gameagents.com/> 
www.GogiiGames.com <http://www.gogiigames.com/> 
 
Office: 506-855-4945
Cell: 506-872-4585
Fax: 506-384-3802
 
 

  _____  

From: casual_games-bounces at igda.org [mailto:casual_games-bounces at igda.org]
On Behalf Of Greg Zesinger
Sent: Tuesday, March 27, 2007 2:01 PM
To: casual_games at igda.org
Subject: [casual_games] Conversion numbers - what makes a "successful
title"?



Hi all,

  I am interested in developing an understanding of how the industry views
success in terms of #s of conversions on an annualized basis (not just the
conversion rate) across all portals.  My preference would be to break it
down via the following:

 

1)       Smash Hit

2)       Above Average Performer

3)       Average Performer

4)       Below Average Performer

5)       Complete Flop

 

Anyone have some general conversion numbers you wouldn't mind sharing?
Thanks.

 

-Greg

 

Greg Zesinger

Product Manager, eGames/Cinemaware

 

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