[casual_games] Conversion numbers - what makes a "successfultitle"?

[Donald]

Thanks George, this is very helpful.

 

I do have a couple of quick questions for you (or anyone else who would like
to chime in).

 

1. Below you use a benchmark of 400,000 units for a smash.  Later you
mention a smash will generate $2m in revenue.  If each game sells for ~$20,
then shouldn’t that number be $8m?

2. 400,000+ units will get you into the Top 20.  However, I estimate that it
will take more like 700,000+ units to break into the Top 10.

 

Can anyone verify if this is correct?  Thanks all!

 

Last thought:

In 2005 some 80% of download revenues went to the Top 30 games.  I estimate
this number dropped to 70% going to Top 30 games in 2006.  Our market is
indeed maturing quickly.  This brings both positives and negatives to small
shops like ours.  Conclusion, upon jumping into the waters, swim fast!
(LOL!)

 

Best!

 

Donald

xBlitz Entertainment

“Casual Games, Serious FUN!”

 

HYPERLINK "http://www.xblitz.com/"www.xblitz.com

 

   _____  

From: George Donovan [mailto:George.Donovan at gameagents.com] 
Sent: Tuesday, March 27, 2007 2:53 PM
To: 'IGDA Casual Games SIG Mailing List'
Subject: Re: [casual_games] Conversion numbers - what makes a
"successfultitle"?

 

FROM:

Smash = above 400,000 units. This will cost you between 250 – 700K to
develop this type of game – and if you are good, you can deliver a smash
once every couple games. Sales are so top heavy in our market – the other
stratifications of games will keep you alive, but will probably not make
much big-time profit. (at 2M in revenue for a smash – one in five of your
games needs to be a smash)

 

If you read Ernie & Ion’s article in the current issue of the Casual Connect
Magazine – they point out that in a hit driven business, you are going to
eventually going to need to deliver a hit to stay alive in the market.
(HYPERLINK "http://mag.casualconnect.org/"http://mag.casualconnect.org/)
Everyone should read this if you haven’t already, they did a great job.

 

The online casual games industry is almost at 1 Billion USD now!  We aren’t
a cute little industry anymore, so it maybe a good idea to hire a consultant
or partner with an established company to evaluate and learn about the
industry and flush out a business plan before jumping in.

“

 

 

Jessica Tams : Managing Director : Casual Games Association

George Donovan

President

HYPERLINK "http://www.gameagents.com/"www.GameAgents.com

HYPERLINK "http://www.gogiigames.com/"www.GogiiGames.com

 

Office: 506-855-4945

Cell: 506-872-4585

Fax: 506-384-3802

 

 

 

   _____  

From: casual_games-bounces at igda.org [mailto:casual_games-bounces at igda.org]
On Behalf Of Greg Zesinger
Sent: Tuesday, March 27, 2007 2:01 PM
To: casual_games at igda.org
Subject: [casual_games] Conversion numbers - what makes a "successful
title"?

Hi all,

  I am interested in developing an understanding of how the industry views
success in terms of #s of conversions on an annualized basis (not just the
conversion rate) across all portals.  My preference would be to break it
down via the following:

 

1)       Smash Hit

2)       Above Average Performer

3)       Average Performer

4)       Below Average Performer

5)       Complete Flop

 

Anyone have some general conversion numbers you wouldn’t mind sharing?
Thanks.

 

-Greg

 

Greg Zesinger

Product Manager, eGames/Cinemaware

 


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