[casual_games] Desktop Tower of Money: 3 tips to profit from casual games

[oscar oscar]

Food for thought, buckaroos...

oscar
tanning in
Costa Rica...
During the Rainy
Season... ain't tanned
all that much... ^_-

<snip>

So here's a couple ways to a create successful game online: a), Find an
investor who's crazy enough to give you millions of dollars, or b), Put it
on a distribution network and hope you get enough customers willing to buy
it as a download.

Then there's c), Make a Flash mini-game, let people play it for free, and
watch the ad revenue pour in when the site gets *20 million pageviews a
month*. That's the option Paul Preece took with his phenomenally
popular Desktop
Tower Defense <http://www.handdrawngames.com/>, and though he has no
professional experience with game development, the Visual Basic programmer
is now making, by his estimate, high four figures monthly for his
ferociously viral little game.
As such, it's an ideal case study for an often-overlooked revenue model for
online games, one that developers and investors would do well to learn from.
Working with a low budget on a game designed for maximum stickiness, a small
team of developers can create a single title which earns thousands yearly—
or in Preece's case, close to six figures.

</snip>

http://gigaom.com/2007/05/27/desktop-tower-defense/
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