[casual_games] Advice on marketing a viral game

[Aaron Murray]

Well, that is the big trick really. Viral (word-of-mouth) is not easy; you
need to pitch/position your product to the right people (influencers) in the
right way (make it easy for them to share/answer all questions they have) in
order to get that ball rolling.
Gordon Walton from Bioware recommended the book "The Secrets of
Word-of-Mouth Marketing" by George Silverman as the best book on the topic.
He claimed to have read dozens of books and says this is the best place to
start. I purchased the book and have read through the first 4 chapters. I'm
implementing his ideas as I go and I have to say that it has been very
helpful in my advertising and even my understanding of my own product.

That said, you mention wanting the spread the word about a "festive"
game...if you mean Christmas/Holiday, I wish you the best of luck...you
might be a little late to get something rolling for that. There aren't any
silver bullets or guaranteed success methods mentioned in the book, or that
I've found.

Hope that helps,
Aaron

-- 
Aaron Murray
Technical Director, Founder
Tandem Games
www.TandemGames.com
www.DomainOfHeroes.com
"Fun for All. All for Fun."

On Mon, Dec 8, 2008 at 7:33 AM, Paul Steven <paul_steven at btinternet.com>wrote:


>  Anyone like to share some tips on spreading the word about a festive

> viral game? I have no experience marketing games like these and would just

> like to spread the link around to as many people as possible within a short

> period of time.

>

>

>

> Thanks

>

>

>

> Paul

>

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