[casual_games] Advice on marketing a viral game

[Paul Steven]

Thanks Aaron - I will check out that book

 

To be honest I am not sure why I want to spread my game around to so many
people as it is simply a little game I created to send out to clients as a
kind of Xmas card. 

 

Thanks for your advice

 

Paul

 

 

 

From: casual_games-bounces at igda.org [mailto:casual_games-bounces at igda.org]
On Behalf Of Aaron Murray
Sent: 08 December 2008 14:58
To: IGDA Casual Games SIG Mailing List
Subject: Re: [casual_games] Advice on marketing a viral game

 

Well, that is the big trick really. Viral (word-of-mouth) is not easy; you
need to pitch/position your product to the right people (influencers) in the
right way (make it easy for them to share/answer all questions they have) in
order to get that ball rolling. 

 

Gordon Walton from Bioware recommended the book "The Secrets of
Word-of-Mouth Marketing" by George Silverman as the best book on the topic.
He claimed to have read dozens of books and says this is the best place to
start. I purchased the book and have read through the first 4 chapters. I'm
implementing his ideas as I go and I have to say that it has been very
helpful in my advertising and even my understanding of my own product. 

 

That said, you mention wanting the spread the word about a "festive"
game...if you mean Christmas/Holiday, I wish you the best of luck...you
might be a little late to get something rolling for that. There aren't any
silver bullets or guaranteed success methods mentioned in the book, or that
I've found.

Hope that helps,

Aaron


-- 
Aaron Murray
Technical Director, Founder
Tandem Games
www.TandemGames.com
www.DomainOfHeroes.com
"Fun for All. All for Fun."

 

On Mon, Dec 8, 2008 at 7:33 AM, Paul Steven <paul_steven at btinternet.com>
wrote:

Anyone like to share some tips on spreading the word about a festive viral
game? I have no experience marketing games like these and would just like to
spread the link around to as many people as possible within a short period
of time.

 

Thanks

 

Paul


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