[casual_games] Advice on marketing a viral game

[Joe Schultz]

I'm as tired of the buzzwords as I imagine some of you are (Viral?  
More like crapshoot!). However, on the subject, are there  
trustworthy / reliable service providers for marketing an Indie game  
as such?

So, say I have a game, and desire to hand it off to someone who has  
good contacts, to help solidify and arrange distribution for a split  
of the generated profits; like talent agents, but for games not people.

We've been doing it more-or-less manually and it takes its toll on our  
time; would rather outsource it to credible & proven people for a cut  
of profits (@10% as in other industries), and get back to focusing on  
what were good at, content.

Have looked into this a little bit, but it seems the game industry is  
still way behind on such things... and I _do_ consider charging 50%  
for such a service, as being "way behind".

------> Can anyone make recommendations here? (preferably from  
positive 1st-hand experience)

Or is the game industry still relatively poisoned by all the middle- 
men who leave nothing for the content source (developer)?

joe

Joe Schultz
Game Director
ByDesign Games


On Dec 8, 2008, at 15:25h, Paul Steven wrote:


> Thanks Aaron – I will check out that book

>

> To be honest I am not sure why I want to spread my game around to so  

> many people as it is simply a little game I created to send out to  

> clients as a kind of Xmas card.

>

> Thanks for your advice

>

> Paul




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