[casual_games] Advice on marketing a viral game

[Thomas H. Buscaglia]

There are a bunch of reputable agents in the game 
industry.  The ones I know of charge anything 
from a low of 5% (big budget games) to a high of 
15 or even 20%.  Your problem is than most will 
not work with new studios and even if you are 
established, since the total revenue from casual 
games is relatively weak, many shy away from this 
whole sector.  As far as 50% goes...that's total 
BS.  And you would be doing everyone a big 
service if you let them in on who this bozo is! 
(assuming you did not sign an NDA with them!)

Here's a list of agents from the Gamasutra site 
to get you started...not sure how you could not find any yourself though...

http://www.gamasutra.com/php-bin/contractor_display.php?category=46

GL & HF!

Tom B

At 08:32 AM 12/8/2008, you wrote:

>I'm as tired of the buzzwords as I imagine some 

>of you are (Viral? More like crapshoot!). 

>However, on the subject, are there trustworthy / 

>reliable service providers for marketing an Indie game as such?

>

>So, say I have a game, and desire to hand it off 

>to someone who has good contacts, to help 

>solidify and arrange distribution for a split of 

>the generated profits; like talent agents, but for games not people.

>

>We've been doing it more-or-less manually and it 

>takes its toll on our time; would rather 

>outsource it to credible & proven people for a 

>cut of profits (@10% as in other industries), 

>and get back to focusing on what were good at, content.

>

>Have looked into this a little bit, but it seems 

>the game industry is still way behind on such 

>things... and I _do_ consider charging 50% for 

>such a service, as being "way behind".

>

>------> Can anyone make recommendations here? 

>(preferably from positive 1st-hand experience)

>

>Or is the game industry still relatively 

>poisoned by all the middle-men who leave nothing 

>for the content source (developer)?

>

>joe

>

>Joe Schultz

>Game Director

><http://www.bydesigngames.com/>ByDesign Games

>

>

>On Dec 8, 2008, at 15:25h, Paul Steven wrote:

>

>>Thanks Aaron – I will check out that book

>>

>>To be honest I am not sure why I want to spread 

>>my game around to so many people as it is 

>>simply a little game I created to send out to clients as a kind of Xmas card.

>>

>>Thanks for your advice

>>

>>Paul

>

>

>

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Thomas H. Buscaglia, Esquire
The Game Attorney
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“There’s been this tradition in the [video-game] 
industry that everybody gets screwed on their 
first deal,  I'm doing my best to make sure that 
that becomes a historical anecdote instead of the way we do business.”
Tom Buscaglia, The Game Attorney - Lawyers Weekly, December 3, 2007.

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