[casual_games] Club Penguin's Conversion Rate

[Aaron Murray]

What ratio of subscribers to doubloon purchasers do you have? It is a unique
model.
Thanks for sharing this info.

-Aaron

On Tue, Feb 24, 2009 at 7:43 PM, Daniel James <d at djames.org> wrote:


> On Tue, 24 Feb 2009, Aaron Murray wrote:

>

> > Our numbers vary by source, but we typically convert 30-35% of site

> > visitors into registered players. This "feels" low to me

>

> That's a very good number (which is not to say that you can't improve it

> further!)

>

> Puzzle Pirates gets about 10% of those landing on the site to try the

> game out. About half of those register. The first enormous drop-off can

> be chalked up to a Java signed applet security permission and ~70MB of

> download. We recently added some pre-download excitement (creating a

> pirate) that seems to have made a big difference not yet reflected in

> those numbers, so we may yet approach your dizzy heights.

>

> >From there we convert ~3.5% of registering players to paying customers,

> so your convert to pay is also excellent. It seems that most casual MMOs

> fit into this approximately 5% conversion bracket.

>

> On Whirled we're getting much higher 'try' rates because it's Flash,

> in-browser and lighter weight, so a lot more people get into the game.

> Registration and conversion numbers are not yet proportionally higher,

> but we're working on that!

>

> - Daniel

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-- 
Aaron Murray
Technical Director, Founder
Tandem Games
www.TandemGames.com
www.DomainOfHeroes.com
"Fun for All. All for Fun."
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