[casual_games] Club Penguin's Conversion Rate

[Matthew Kremer]

----- Original Message ----- 
From: "Daniel James" <d at djames.org>
To: "IGDA Casual Games SIG Mailing List" <casual_games at igda.org>
Sent: Tuesday, February 24, 2009 7:43 PM
Subject: Re: [casual_games] Club Penguin's Conversion Rate


> Puzzle Pirates gets about 10% of those landing on the site to try the 

> game out. About half of those register. The first enormous drop-off can 

> be chalked up to a Java signed applet security permission and ~70MB of 

> download. We recently added some pre-download excitement (creating a 

> pirate) that seems to have made a big difference not yet reflected in 

> those numbers, so we may yet approach your dizzy heights.

> 


Was that 5% with the 70Mb download?