[casual_games] Girls/women and casual games - a psychological study TBD.... input? ideas?

[Dean Utian]

Hi Andrea,

You'll probably be interested in the following survey:
Interactive Australia 2007 : facts about the Australian computer and video game industry
http://works.bepress.com/jeff_brand/12/

It provides data on who is playing games and their attittudes and behaviors. It is Australian focussed but would expect it to be similar to a US audience.

In the PDF of the survey, there is a section called 'Women and Games', which has lots of data that proves women are interested in games. It compares the games that males  and females like. It does indicate that first person shooter and sports games are still more popular in the male market than female.

Good luck with your research.

Dean
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