[casual_games] Searching for a new term....

[Juan Gril]

Hey Jane :). A lot of us have been using the term "Core Casual". At Casual
Connect we run what we call the "Games For Gamers Forum". Here is an excerpt
of the description of the Forum:

"As an industry, we are starting to use terms to describe these games: some
of them are called Indie Games, or Core-Casual, or Hard-Casual. They tend to
describe types of games targeted towards ex-core gamers (people with little
time in life to play MGS4 but would love to have a lightweight shooter),
current gamers taking a break from AAA games sessions, connected Gen Y
gamers, or in some cases people who are looking for new experiences in
gaming."

Is this more or less what you were thinking?

Cheers,

Juan



On Wed, Jan 13, 2010 at 11:33 AM, Jane Pinckard <miyukijane at gmail.com>wrote:


> Hey there, I'm doing some research on casual gaming demographics and

> behaviors and I'm wondering if anyone on the list can help me out with

> terminology.

>

> I'm searching for a term to describe a group a little bit more specifically

> than "casual", which is a really broad, sometimes vague term. The

> demographic I'm thinking of are basically those whose *behavior* is casual,

> rather than those that play a specific *type* of game, on a specific

> platform, although there are of course overlaps.

>

> The demographic is outside the "core" group; they don't always think of

> themselves as "gamers". They don't read enthusiast press. They may be

> familiar with the biggest core games (GTA III, Call of Duty) but if they

> play them, they play them socially or casually. They are often parents with

> children, and may enjoy playing games as a family. In a way I think of them

> as "outsiders", a bit, since they are outside the traditional core audience.

>

> Has anyone on the list come across terms/definitions that might describe

> what I'm looking for? I realize that I'm still at the beginning of my study

> and so what I've said is fairly unfocused. But I would love to hear your

> thoughts!

>

>

> -Jane Pinckard

> www.gamegirladvance.com

>

>

>

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