[casual_games] Searching for a new term....

[Doug Brown]

"Social gamer" sounds like a fine term to me. I know plenty of people like that. Like my mom playing "Number of the Beast" regularly on Guitar Hero with my son a couple years ago.

Thanks!
Doug Brown


On Jan 13, 2010, at 2:33 PM, Jane Pinckard wrote:


> Hey there, I'm doing some research on casual gaming demographics and behaviors and I'm wondering if anyone on the list can help me out with terminology.

> 

> I'm searching for a term to describe a group a little bit more specifically than "casual", which is a really broad, sometimes vague term. The demographic I'm thinking of are basically those whose *behavior* is casual, rather than those that play a specific *type* of game, on a specific platform, although there are of course overlaps.

> 

> The demographic is outside the "core" group; they don't always think of themselves as "gamers". They don't read enthusiast press. They may be familiar with the biggest core games (GTA III, Call of Duty) but if they play them, they play them socially or casually. They are often parents with children, and may enjoy playing games as a family. In a way I think of them as "outsiders", a bit, since they are outside the traditional core audience.

> 

> Has anyone on the list come across terms/definitions that might describe what I'm looking for? I realize that I'm still at the beginning of my study and so what I've said is fairly unfocused. But I would love to hear your thoughts!

>  

> 

> -Jane Pinckard

> www.gamegirladvance.com

> 

> 

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