[casual_games] Searching for a new term....
dmccormick at digitalchocolate.com
Thu Jan 14 16:33:05 EST 2010
This is pretty much what Trip Hawkins was talking about when he coined
the "Omni Media Gamer" moniker. Since I work for Digital Chocolate, I
probably hear the term used more often the most, but I think it works.
OMG might be a little confusing if you use it in an acronym form without
Some links of when he coined the phrase:
Below is the link to Trip's blog where he talks a bit more about how to
target the OMG.
Hope this doesn't seem too like shameless self promotion. :-)
From: casual_games-bounces at igda.org
[mailto:casual_games-bounces at igda.org] On Behalf Of Maxim Jankov
Sent: Thursday, January 14, 2010 9:04 AM
To: IGDA Casual Games SIG Mailing List
Subject: Re: [casual_games] Searching for a new term....
I think that the main characteristic of these gamers is that they don't
make plans like "dungeon run in the evening" and don't take games as
important part of their lives - but at the same time, they could be
hardcore gamers in the past.
I'd label them "occasional gamers".
If someone downloads 10 casual games every day and spents 3+ hours
playing them, he's not an occasional gamer. But, for example, my friend,
former CS pro player, could be labeled occasional gamer now: he plays
from time to time, about 3 times a month, actually.
On Wed, Jan 13, 2010 at 10:33 PM, Jane Pinckard <miyukijane at gmail.com>
Hey there, I'm doing some research on casual gaming demographics and
behaviors and I'm wondering if anyone on the list can help me out with
I'm searching for a term to describe a group a little bit more
specifically than "casual", which is a really broad, sometimes vague
term. The demographic I'm thinking of are basically those whose
*behavior* is casual, rather than those that play a specific *type* of
game, on a specific platform, although there are of course overlaps.
The demographic is outside the "core" group; they don't always think of
themselves as "gamers". They don't read enthusiast press. They may be
familiar with the biggest core games (GTA III, Call of Duty) but if they
play them, they play them socially or casually. They are often parents
with children, and may enjoy playing games as a family. In a way I think
of them as "outsiders", a bit, since they are outside the traditional
Has anyone on the list come across terms/definitions that might describe
what I'm looking for? I realize that I'm still at the beginning of my
study and so what I've said is fairly unfocused. But I would love to
hear your thoughts!
Casual_Games mailing list
Casual_Games at igda.org
Maxim "golergka" Yankov
Playnatic Entertainment, Moscow, Russia
e-mail: max at playnatic.com
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