[casual_games] Defining 'Casual Game'

[Andrew]

I believe that "casual game" is a buzz term used to appeal to a market 
of customers who generally only see video games as a big investment of 
their time or effort. Perhaps the most defining aspect of a casual game 
is it's accessibility to the player. A casual game is often available on 
multiple platforms through a an interface that takes little effort to 
start it up. Otherwise, casual games are just every other game that has 
been made in the past with a catchy new category name and, often, a 
whole lot of micro-purchasing.

On 4/24/12 2:01 AM, Sheri Rubin wrote:

> Hi All,

>

> It's time for another topic of the week, this one sure to raise some 

> eyebrows: Defining 'Casual Game'. It comes from one of you - so 

> sending stuff in works!

>

> Has the definition of a 'casual game' changed over the last few years? 

> Do you think it has changed for you? for your company? for your target 

> audience? for the press? What difference has that change made?

>

> As always, if you have any suggestions please feel free to send them 

> to me at sheri at designdirectdeliver.com.

>

> Stay awesome!

> Sheri

>

> -- 

> *Sheri Rubin*

> Founder and CEO

>

> *Design Direct Deliver*

> Website: http://www.designdirectdeliver.com

> Email: sheri at designdirectdeliver.com 

> <mailto:sheri at designdirectdeliver.com>

>

>

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