RES: [casual_games] Advergaming

Wed Apr 12 14:54:13 EDT 2006

Dear All

I usually think about advergames as a innovation in advertising mix. Of
course the advergame is not enough as add. but i´m sure that is one of the
best way to develop a brand or product concept.

The main idea is develop a casual game which target people who isn’t catch
by TV, radio and magazines, what i´m saying is that advergames targets
people who works in front of computers and has no time to watch tv. So, you
can develop adds for workaholics, casual players and kids 9 in fact this
kind of games don´t target hardcore gamers).

Advergames usually are demanded by Add Agencies, so you should seek for this
kind of players. The biggest problem for me is to develop advergame culture
inside add agencies, specially in Brazil

Regards,

Jairo Margatho

Business Director

Délirus Entertainment

  _____  

De: casual_games-bounces at igda.org [mailto:casual_games-bounces at igda.org] Em
nome de Thomas H. Buscaglia
Enviada em: quarta-feira, 12 de abril de 2006 14:36
Para: IGDA Casual Games SIG Mailing List
Assunto: Re: [casual_games] Advergaming

I recommend putting together a portfolio demonstrating your studios game
capabilities and sending to every ad agency you could find...then let them
tell you want they want...and all you have to do is tell them how much.
Direct pitching to end users (the companies that actually use the
advergaming) is way too difficult and besides they all already have ad
agencies that they rely on to do this sort of thing.  So all you really need
in a few internal advocates within the agencies.  And hip gamers who already
"get it" in terms of the value of interactive multimedia as a marketing tool
are in those positions already.

Tom B

At 01:10 PM 4/12/2006, you wrote:

Hi.

I was wondering what companies would be considered as "leading experts" in
Advergaming? I need some advice since the concept isn't something I deal
with on a regular basis and, thus, do not exactly know how to "pitch"
properly. What are the "selling points", who should I consider as primary
"targets" for an idea, etc.

What do you generally think of Adwaregaming? Is it a "dirty" field or
something that is going to grow and get better? Do games and advertising mix
well?

Some background on my thoughts can be found here: www.jonasantonsson.com
<http://www.jonasantonsson.com/> . Basically I have an idea that would be
rather expensive to implement. My gut feeling tells me that the idea is well
suited for advergaming if I could pitch it to the right people and with the
right points.

Regards,
Jónas Antonsson
CEO, Gogogic
jonas at gogogic.com
www.gogogic.com <http://www.gogogic.com/> 

www.jonasantonsson.com <http://www.jonasantonsson.com/>  <
<http://www.jonasantonsson.com/>  http://www.jonasantonsson.com>  

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