[casual_games] Portal Traffic

[Peter Glover]

Brian,

The numbers from all the external measuring services are so all over the
map.

The 39.5 million monthly unqiue user number is from our internal
measurements.  These numbers are based on our own unique cookie count to
website pages (and does NOT including support-service HTTP requests like
high scores and key-unlock server validation, etc.)

Neilson and Comscore are always lower than our own measurements -- and
each have their own unque sampling bias.  For example, shockwave.com is
viewed a lot from common PCs in schools -- these are typically not
counted by the measurement services.

Also, the time-on-site measurement is biased against game sites.  Active
site usage is tracked by clicking on links and producing HTTP requests.
When someone is playing a game for 20-30 minutes, they are not actively
navigating the site and the measurement timer usually expires.

Peter

Peter Glover
VP, Games - Atom Entertainment, Inc.
The boss isn't looking, play games at:
http://www.shockwave.com
http://www.addictinggames.com 

------------------------------

Message: 4
Date: Tue, 5 Dec 2006 17:57:57 -0500
From: "Brian Robbins" <brian-l at dubane.com>
Subject: Re: [casual_games] Portal Traffic
To: "IGDA Casual Games SIG Mailing List" <casual_games at igda.org>
Message-ID:
	<7097421f0612051457x3a0c75f8xcce7e209fe5775bf at mail.gmail.com>
Content-Type: text/plain; charset="iso-8859-1"

Thanks for sharing that Derrick.

It's interesting to see that these don't match up (even close) with the
numbers from Shockwave's Media Kit as referenced by Rob Gordon.

Specifically, the stats you presented say Shockwave.com sites are at
5,168,000 (users? or visits?)

Whereas the stats on Shockwave's site for January say they had
39,500,000 users just on Shockwave.com (not including AddictingGames,
etc).

Obviously one of these is off by an extremely wide margin.

I also wonder if these reflect console plays such as Real Arcade or
WildTangent's?

--
Brian Robbins
Executive Producer and Gaming Evangelist Fuel Industries -
www.fuelgames.com